Texting With Tatango For Fun and Profit

Recently, I published an article in which I maintained that text message or SMS marketing is the future of advertising. I even went so far as to instruct that there has never been a more remarkable marketing tool ever invented.



Today let me fragment with you a huge method to earn started in mobile marketing or impartial keeping in touch with a group through texting. Allow me to introduce you to Tatango.



Tatango was invented by some fraternity brothers who needed a design to withhold the brethren apprised of meetings and activities which was always a daunting task. They came up with an application that allowed them to send out a text message to all the guys' mobile phones simultaneously, and it worked like a charm.



Now, a few years later, the system has been funded by venture capitalists, and it is available for public consumption. The estimable news is that it is free, so it makes a gigantic blueprint to salvage started with the power of texting.



It can be dilapidated simply as a group communication tool for a soccer team or a church group. It can also be old-fashioned my MLM junkies wanting to withhold in touch with their downline. It can also be stale as a recruiting tool by allowing people to text into the system requesting to be included on the distribution list.



There are two elements to SMS or short message service communication. First is a short code consisting usually of five digits instead of ten, making it easier for users. The second aspect is a keyword frail for identifying the group and the appropriate response for the server to send encourage. Accordingly, squawk you were a realtor and you had a texting panel on your for sale impress. It would say something like "text mls12234 to 34567." This instructs a prospective client to send a message to 34567 with the code mlm12234. This tells the computer to include this customer in the database and to return information about the particular property in query.



The beauty of SMS marketing is that that customer must quiz to be sent information on an opt-in basis. Recipients may opt-out at any time by merely texting the word halt. They are automatically removed from the database. Ideally this is how it works and is mandated by the FCC. However, there have been instances of abuse by foreign servers over which the FCC has no authority. There will always be some people who abuse the system.



There are four ways for people to join your group. You can send an email invitation to an individual or list with instructions. You can send a text message to a mobile phone number with instructions. Tatango offers a widget that can be embedded in social networking sites such as MySpace, Twitter, Facebook, and Linkedin, a blog or Website that enables people to price up for your group. This is a terrific tool for expanding your marketing list.



As I mentioned, this is a free service. However, the free service is supported by advertising. This means that each message contains a short ad from a sponsor. This may be tolerable for members of a team or a social group looking for an inexpensive but efficient means of communication. But it would hardly do for a professional association or for business marketing efforts.



Accordingly, Tatango has different levels of service ranging in designate for varying numbers of ad free messages ranging from 200 for $9.95 to 3000 for $99.95.



You receive from one to 5 keywords depending on anecdote level. Keywords may be faded to identify different groups or different marketing campaigns. For instance, enlighten you owned a pizza restaurant, and you wanted to identify vegetarians from meat lovers so that you could segment future marketing strategies. You could offer different specials with keywords identifying each group.



While Tatango is a mammoth blueprint to accept started with texting for a group for free, I would not teach using the free service for a business. You will turn your customers off with the ads in the messages. If you want to utilize this service for your business, you would certainly employ a paid idea that is ad free. The only ads you want in a message are yours.



Check out Tatango at tantango.com. derive a free fable to spy how it works. seek if Tatango's paid services will suit your needs. sustain in mind that there are other, more sophisticated service providers available that you may wish to investigate before making a commitment to a sustained mobile marketing wretchedness.



If would like to learn more about mobile marketing, please visit my SMS Blog.